Marketing
The partnerships and associations made by any business to strengthen their profile
and position in the market can have a significant impact on their performance. HM
Plant's key marketing and sponsorship strategy is to align itself with activities
that reflect the core values and unique selling points of their business. Read More...
Market dominance achieved by being number 1 in your field, in terms of performance,
quality, reputation and reliability are just some of accolades afforded to HM Plant
and Hitachi Construction Machinery Europe. It is for this reason that, since 2004, HM Plant
has been the title sponsor of Honda (UK) Racing's bikes and riders in; the British
Superbike Championship, the Isle of Man TT and North West 200 road races.
Both Japanese-owned companies, HM Plant and Honda Racing (UK) are market leaders
in their field, they have stood the test of time, having a consistent and sustained
history of success, relying on having the best personnel for every role; from receptionist
to British Superbike Champion, utilising the best parts and equipment to deliver
results. In 2006 and 2007 the HM Plant Honda Team took the British Superbike Title
as well as the rider championships with Japanese rider, Ryuichi Kiyonari.
More recently, HM Plant have further strengthen their profile in the world of motorsport
taking joint ownership of the title sponsorship for the HM Plant Red Bull KTM UK
motocross team as they compete in the World Championship and Maxxis British series.
Closer to home, HM Plant agreed this year to become the main sponsor of the Collard
Racing team as they challenge for HiQ MSA British Touring Car Championship.
You can follow the success of our teams in our latest news section
throughout the race seasons.
Innovation creates Success...
As HM Plant celebrates yet another year at the top, as the UK’s number 1 excavator supplier, we take a look back at some of the innovative campaigns that made this company stand out from their competitors – on every level:
Feb 03
Feb 03
Feb 03
Feb 03
Feb 03
Jan 04
Mar 04
Jun 04
Sept 04
Jan 05
May 05
Jun 05
Dec 05
Aug 07
HM Plant Red Bull KTM UK is one of the most prolific off-road motorcycle racing teams from the British Isles...Read
More >
HM Plant are currently recruiting for Plant Fitters in Australia, a Receptionist, Customer Support Representitive in Slough
and a General Administrator.
Find out more.
As part of HM plant's CSR strategy for 2011 we will continue to endorse bike safety
by supporting Durham Police's Bikewise Initiative. You can find out more about the
work they do and how you can become involved at the following links:
www.bikewiseminibikeclub.org.uk
www.bikewisetraining.org.uk